Tassel
#7 in School
K-12 faith-based and independent school marketing agency focused on healthy enrollment strategy and digital campaigns.
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Meet the founder
Andy Lynch
Founder & CEO
Andy Lynch founded Tassel (originally North Star Marketing) in 2000 and serves as President & CEO, focusing the firm on enrollment marketing for independent and faith-based schools after pivoting from a generalist agency model.
Editorial
Editor’s take
Tassel positions itself as a specialized partner for K-12 faith-based and independent schools, built around proprietary frameworks like Healthy Enrollment®, Age-and-Stage® messaging, and the Family Journey® model. The site showcases concrete client wins—including a $106K ROI on $30K digital spend at Sioux Falls Lutheran School and enrollment growth cited by multiple school directors—and emphasizes strategic positioning over activity. The agency's deep vertical focus and repeatable methodology make it a strong fit for mission-driven schools seeking enrollment expertise beyond generalist marketing.
What they do
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How this ranking works
Where Tassel ranks
Tassel is ranked #7 on our list of the top school marketing agencies, where every agency is scored against the same published criteria and re-reviewed annually. Compare Tassel side by side with the other vetted school marketing companies, or read the scoring methodology behind the rankings.