Publicity For Good
#6 in Law Firm
Full-service PR and media placement agency securing tier-1 coverage for purpose-driven brands and growth companies.
- Founded
- 2015
- HQ
- Nashville, TN
- Team
- 51-200
Editor’s Choice — honoree press kit available
Access press kit →Founder
Meet the founder
Austin Holmes
Founder & CEO
Austin Holmes is listed as President (and elsewhere as Director) of Publicity For Good, the Nashville-based PR and communications firm he runs alongside CEO and founder Heather Holmes. The site frames him as a former Navy Special Operations leader and lifelong entrepreneur — a story the agency traces back to him selling salsa as a child before building what it describes as a multi-seven-figure business. His speaking work centers on leadership under pressure, scaling companies, and entrepreneurial resilience, themes that carry into how the firm positions itself internally around execution and operational discipline.
Heather Holmes, a former Miss Ohio International, is the public face of the firm's editorial thesis: that purpose-driven brands win when their story is told with clarity and consistency across earned media. Publicity For Good was built around that premise, with a stated mission of serving mission-led companies until they become category leaders. The agency emphasizes measurable outputs — impressions, live links, share of voice, engagement, and sales — rather than billable hours, and claims to guarantee measurable results inside the first 30 days.
The team has grown to a core leadership group plus what the site describes as 60+ specialists and 80+ collaborators, spanning PR, social, influencer, podcast booking, and copywriting functions across the U.S., Brazil, and Spain. The founder narrative on the site is relatively brief and speaker-bio in tone; most of Publicity For Good's public storytelling is oriented around client outcomes and its 'purpose-driven' positioning rather than a detailed origin story for either founder.
Editorial
Editor’s take
Publicity for Good positions itself as a specialist in earned media and thought leadership for mission-driven brands, CPG companies, and fintech operators. The site cites 35,000 media opportunities and 500+ clients, with named wins including placements in Forbes, CNN, and Bloomberg, plus a portfolio spanning podcast tours, influencer management, and crisis communications. Client testimonials reinforce consistent delivery—one brand saw 50 features in 3 months, another 300% increase in organic leads. The agency's tiered service packages and dedicated strategist model suit growth-stage and established brands ready to invest in sustained visibility.
What they do
Services
Public Relations & Media Outreach
Strategic pitching, press releases, and journalist relationships aimed at tier-1 outlets like Forbes, CNN, and Bloomberg. For purpose-driven brands, the firm frames placements around mission and social impact angles rather than straight product news.
Podcast Tours & Speaking Placements
Books founders and executives onto industry podcasts and stages to build category authority. Used heavily for thought-leadership positioning of CEOs at CPG, wellness, and fintech clients.
Influencer Management
End-to-end influencer and brand ambassador programs, including sourcing, negotiation, UGC production, and campaign reporting. Skewed toward the CPG and wellness brands that make up much of the client base.
Social Media Management
Daily content production, community management, and platform-specific strategy designed to translate earned media moments into owned-channel engagement.
Awards & Crisis Communications
Strategic award submissions to build third-party validation, paired with rapid-response crisis support for reputation events. Crisis support is bundled into every retainer tier.
LLM Reputation Management
A newer offering focused on how brands appear inside AI answer engines. Combines competitor analysis, keyword optimization, and strategic media placements intended to influence how ChatGPT and similar models describe a brand.
Proof of work