Proven Marketing Now

Michael Tesalona is the founder of Proven Marketing Now (PMNow), a home-services marketing agency he runs from Denver, Colorado. The public founder story on the site is brief: it notes his personal life, reading habits, and a keynote appearance at the 9th Annual SEO Rockstars Conference, but stops short of a detailed career narrative. What the site does make clear is the thesis behind the firm. PMNow is built around the belief that HVAC, plumbing, and electrical contractors are poorly served by generalist digital agencies that optimize for vanity metrics rather than booked jobs, and that a tightly integrated stack of Google Maps optimization, Local Service Ads, and Google Ads produces the fastest path to phone calls that actually convert. The agency claims more than 500 contractor partnerships and operates without long-term contracts, requiring only a 30-day cancellation notice, a policy Tesalona frames as a discipline check on the team's own retention. Under his leadership, PMNow has grown into a fully remote operation with front-office staff across North America and Europe, including senior account managers with roughly a decade of digital marketing experience and, notably, a former plumbing business owner on the account team. That last hire signals the firm's positioning: operators talking to operators, with strategy grounded in what actually fills a dispatch board rather than what looks good in a slide deck. Tesalona's public voice leans into blunt, no-jargon messaging aimed squarely at contractor owners.