Dealers United
#7 in Automotive
Full-service automotive digital marketing agency running SEO, paid search, social ads, and streaming TV for car dealers.
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Meet the founder
Matt Buchanan
Founder & CEO
Matt Buchanan is Managing Partner of Sarasota Ford and President of Buchanan Auto Group, and co-founded Dealers United in 2010 with Jesse Biter to provide full-service digital marketing solutions built exclusively for automotive dealerships.
Editorial
Editor’s take
Dealers United positions itself as a dedicated automotive marketing partner built around dealership-specific performance outcomes. The agency emphasizes a single point-of-contact account management model, flat-fee pricing (not ad-spend percentages), and full-funnel reporting tied to cost-per-car-sold rather than vanity metrics. Multiple named dealer testimonials (Zeigler Auto Group, Rob Sight Ford, Healey Brothers, Adams Chevrolet, Serra Ford, Gator Chrysler, Brad Deery Motors) cite measurable traffic and sales improvements, fast account support, and strong team relationships. Dealers United is a clear fit for dealerships seeking hands-on, outcome-focused digital marketing with dedicated account management.
What they do
Services
How this ranking works
Where Dealers United ranks
Dealers United is ranked #7 on our list of the top automotive marketing agencies, where every agency is scored against the same published criteria and re-reviewed annually. Compare Dealers United side by side with the other vetted automotive marketing companies, or read the scoring methodology behind the rankings.