420 SEO
#2 in Cannabis
Cannabis-focused SEO agency serving dispensaries, brands, and multi-state operators with organic search and AI visibility optimization.
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Meet the founder
Michael Hawley
Founder & CEO
Michael "Bike" Hawley founded 420 SEO after spending over a decade in cannabis and building his own ecommerce brand to page one across hundreds of keywords through organic search. He now serves cannabis businesses including the largest U.S.-based seed bank, bringing operator-level compliance expertise to the agency.
Editorial
Editor’s take
420 SEO is built by a cannabis operator who still runs an ecommerce brand, bringing over a decade of industry experience to its SEO services. The agency emphasizes a unified approach to cannabis search: Google organic results, map-pack rankings, and AI assistant visibility all optimized within a single program. The site backs claims with concrete data from its own cannabis brand—85,800 organic clicks and 3.52M impressions over 16 months, with full Search Console transparency—demonstrating the depth of vertical expertise and proof of concept that appeals to operators and MSOs serious about owned-channel growth.
What they do
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How this ranking works
Where 420 SEO ranks
420 SEO is ranked #2 on our list of the top cannabis marketing agencies, where every agency is scored against the same published criteria and re-reviewed annually. Compare 420 SEO side by side with the other vetted cannabis marketing companies, or read the scoring methodology behind the rankings.